Animish Kolge · Design Manager — B2B SaaS, Enterprise & AI Products

Lead Story — B2B SaaS · Enterprise · AI

I simplify complex SaaS products and lead AI-powered design teams.

By the desk · Mumbai · Most recently Design Lead at AjnaLens

For 8+ years I've designed and scaled complex digital products across B2B SaaS, enterprise banking, fintech and education — from Infosys Finacle's banking platform to multi-role school software and AI-powered smart glasses.

At AjnaLens I built and led a 9-member design team, set up design governance and operations, and introduced AI-powered design workflows. Before that: Design Manager at PayNearby, and Lead Experience Designer at Propellum and Infosys Digital.

View selected work → Get in touch

The Portfolio Edition

Selected Work

No.01

Marquee — AI & Wearables AjnaLens · Lenskart

B by Lenskart — AI Smart Glasses

Led the companion app, interaction model and AI conversation experience for India's first AI-powered smart glasses — designed from the ground up, including error handling and the system design behind it.

Read case study →

Inside this project Parallel Processing Reminders Onboarding flow

Live

flagship

No.02

B2B SaaS — EdTech Teno · Propellum

Teno — Principal Dashboard

A command centre for principals inside Teno, a multi-role school platform for admins, teachers, parents and students — part of the work that grew Teno from 5,000 to 7,000 schools.

B2B SaaS — EdTech Teno · Propellum

Teno — Teacher Attendance

From WhatsApp pings to a shift engine: self-marked attendance for teachers and rule-based approvals for admins, researched with 48 interviews across 8 schools.

Read case study →

Inside this project Admin dashboard Teacher mobile flow

Live

48 interviews

No.04

Fintech — Growth PayNearby · Saathi

Saathi — UPI & Mutual Fund Journey

Introduced UPI payments to drive product-led growth, and designed Saathi's first bilingual Hindi/English mutual fund journey for first-time investors in tier 2/3 India.

Walkthrough on request

4×

daily transactions

No.05

B2B SaaS — Enterprise Banking Infosys Digital

Infosys Finacle

Brought user research and design-system thinking to complex enterprise banking workflows on Infosys' SaaS banking platform.

Walkthrough on request

SaaS

enterprise · web

The Editor

About

I turn complex technology into simple, intuitive experiences people genuinely enjoy using.

My role goes beyond interface design — I work across product strategy, user experience, design systems, AI experiences and cross-functional leadership. I enjoy solving ambiguous problems, aligning user needs with business goals, and building systems that let teams move faster without compromising quality.

AI is woven into how I work — accelerating research synthesis, uncovering insights, exploring multiple directions, catching edge cases and streamlining collaboration with product and engineering. It doesn't replace design thinking; it buys me more time for the strategic calls and the meaningful user problems.

I believe great products are built at the intersection of user empathy, business impact and technical feasibility — whether I'm defining product vision, mentoring designers, establishing process, or crafting the smallest interaction.

Designing with AI

The AI Desk

AI is built into how my team designs — it speeds up the slow parts, and every output is still reviewed by a designer.

The AI Desk · wire● Live

From PRD to flows

Requirements to UX flows in days.

Custom Claude skills turn a PRD into use cases, user flows and edge cases: feature specs went from 1–2 weeks to 3–4 days.

Prompt to UI

Screens from our own components.

Prompt-to-UI generation built on the team's component library, so new screens start on-brand and consistent.

Automated audits

Quality checks that run themselves.

Automated design audits catch inconsistencies against the design system before handoff.

Smarter handover

One document for dev and QA.

AI-assisted handover covering use cases, edge cases and error handling per component, which doubles as QA's test-case source.

How I lead design

People · Business · Cost · Process

People

Build teams that grow.

I own hiring, mentorship and performance for my team, with a KRA/KPI framework tied to company OKRs and each designer's career growth. I also helped set up and lead the Infosys Design Studio.

Business

Design that moves numbers.

I tie design to business goals. At PayNearby, daily train and flight bookings rose 12%, and the gold-loan and mutual-fund journey went from 18 steps to 12.

Cost

More output, leaner team.

My team absorbed a workload that would normally need two more junior designers, through better work planning and AI — and I manage AI token usage for maximum output at minimum cost.

Process

Systems that scale quality.

I set up design governance, a design operations model and a design maturity model with regular audits, cutting handoff friction and rework between design and engineering.

I simplify complex SaaS products and lead AI-powered design teams.

The Portfolio Edition

B by Lenskart — AI Smart Glasses

Teno — Principal Dashboard

Teno — Teacher Attendance

Saathi — UPI & Mutual Fund Journey

Infosys Finacle

The Editor

Designing with AI

Requirements to UX flows in days.

Screens from our own components.

Quality checks that run themselves.

One document for dev and QA.

How I lead design

Build teams that grow.

Design that moves numbers.

More output, leaner team.

Systems that scale quality.

Write to the desk.